By Ian Gauger
Telling the story of an R&D company is no small feat, especially one as innovative and technically complex as Circle Optics. In early 2022, we welcomed Jennifer Sertl to our team, and since then, she has been instrumental in helping us shape and share the Circle Optics narrative. Her storytelling highlights our innovation, expertise, and commitment to synergy both in our region and across industries.
Today, we are thrilled to announce Jennifer’s promotion to Vice President of Marketing. In this expanded role, she will focus even more on building meaningful relationships with key partners and communities, including Joint Terminal Attack Controllers (JTACs), the Association for Unmanned Vehicle Systems International (AUVSI), NUAIR, and the Department of Defense. Additionally, Jennifer will drive initiatives that showcase our technical capabilities and elevate our brand’s presence within critical industry circles.
Since joining Circle Optics, Jennifer’s contributions have been nothing short of transformative:
- Podcast Leadership: Over 33 episodes of our 360 Pulse Podcast have featured innovators like Vuzix CEO Paul Travers, Apple Portrait Mode inventor Tom Bishop, and Avatar creative director Jonathan Bérubé.
- Thought Leadership and Media Coverage: Jennifer has helped publish over 138 articles, including press releases, new hire announcements, and features that amplify our team’s expertise and accomplishments.
- Community Engagement: Representing Circle Optics at countless industry and ecosystem events, she has been a dynamic ambassador for our mission and technology.
As Vice President of Marketing, we’re confident Jennifer will continue to expand our visibility and impact, delivering exceptional programs that connect our technology to the people and organizations it serves.
Jenifer shared her excitement about the new role:
“Nothing is more exciting than being a bridge between great technologists and those whose lives will be positively impacted by Circle Optics technology. The vision that Zak Niazi has to democratize 360-degree imaging, combined with the business architecture of our COO Ian Gauger, gives me a deep sense of purpose.”
We look forward to seeing how Jennifer’s leadership will further shape Circle Optics’ journey. Please join us in celebrating this well-deserved promotion!

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