Independence Day: Innovation and Shared Experiences

Jul 4, 2024 | Company Culture | 0 comments

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by Founder & CEO Zak Niazi

Rochester, NY, where Circle Optics is based, is a city with a rich history in imaging technologies. It was here that George Eastman founded Kodak, revolutionizing photography with the slogan, “You press the button, we’ll do the rest.” The innovations developed in this community have enabled people to capture and share their experiences for over a century, transforming fleeting moments into lasting memories. Kodak even coined the term “Kodak moments” to describe these photographs.

However, traditional photos have always lacked the ability to fully recreate an experience. Photos and videos can’t capture the way light reflects off a windowsill differently from different angles or the conversations happening as you move in different directions. Photos offer only a glimpse into those experiences, a shadow of their former selves.

We are experiencing an evolution in camera technology that could change everything. 360-degree cameras capture the entire world around us, not just a narrow slice. As these cameras become more common, people everywhere will be able to record experiences and play them back exactly as they happened. Imagine attending a friend’s wedding that you couldn’t be at physically, but still being able to watch the celebration as if you were there, witnessing the ceremony from the seats, catching the couple’s first dance, and observing conversations among friends and family from different angles.

This is the vision we have for enabling people to share their experiences, not just their snapshots. And this future isn’t far off – the basic tools are already here. As William Gibson once wrote, “The future is already here, it’s just not evenly distributed.”

On this 4th of July, as people across the country create incredible memories, I can’t help but be excited by the fact that very soon, people everywhere are going to be able to capture these moments in full, immersive detail. Instead of just telling your friends what it was like to see the fireworks show, they’ll be able to watch it as if they were standing right underneath the bursting colors and sounds.

At Circle Optics, we believe that cameras are not just about capturing images, they’re about sharing our experiences. We envision a world where these experiences can finally be shared and relived in full, immersive detail. Happy 4th of July to you all!

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