CEATEC 2024, a digital innovation exhibition, was held at Makuhari Messe in Chiba from October 15 to 18, 2024 and featured 808 exhibits from 25 countries, reflecting the world’s interest in Japanese business and innovation.
CEATEC originated as a digital home appliance trade fair in 2000, but evolved in 2016 to have “co-creation” as one of its axes. This was the event’s 25th year and the first time it was held in conjunction with the Japan Mobility Show Bizweek, an event organized by the Japan Automobile Manufacturers Association. This anniversary year celebrated business co-creation that reaches beyond the boundaries of industries, featuring advanced technology from around the world and across sectors.
We interviewed CEATEC 2024 exhibitors from overseas to learn about their motivations and expectations for co-creation with Japanese companies.

A total of 808 companies and organizations exhibited, an increase of 124 from last year, of which 158 were from overseas.

Biz-Board, a touch panel display on which attendees can match their business solutions to problems faced by companies and local governments.
Knowledge-sharing in Japan to Create Global Solutions
Daniel Ley, Senior Vice President Revenue and Business Development of Strangeworks Inc., a quantum computing company, describes Japan as a nation of early adopters. “[It’s] an exciting market with many research institutes and large corporations exploring complex problems. This is a good place for us to showcase the power of quantum and quantum inspired computing,” he adds.
Strangeworks has secured Japanese technology partners and investors and is in readiness to go to market. “We hope to benefit by coming into a market where we have technology partners and investors,” Ley states.

Mr. Daniel Ley, Strangeworks Inc.
Andy Kurtz, Chief Research Officer of a US camera technology company, Circle Optics, also says Japan’s early adoption of technology is a key factor, along with partnership potential among the many technology companies. “Being in Japan represents a chance to accelerate our products and our company’s growth because of the type of companies that are here,” he expects.

Dr. Lucas Brostek, Co-founder of a German transport AI company, cogniBIT, says their company hopes to learn from and share expertise with leading Japanese robotics companies. “Japan is the number one in the world for this kind of technology and in autonomous driving. And there is a huge passion in the population for technology. It is a huge market, and we see a lot of companies working on fields that might be interested in our technology,” he adds. A representative from a Japanese company who was in business negotiations with cogniBIT at the event confirmed this, saying, “We are always in search of new technologies from overseas.”

Partnership with Japanese companies offers more than a foothold in an advanced market. Knowledge-sharing opportunities, government support, and high-level expertise make partnership in Japan a growth opportunity for your business.
This article was originally shared by JETRO ~ Japan External Trade Organization.
Here are some potential collaborations in 2025:
Sony-Safety Cocoon Project: Sony’s focus on advanced driver assistance systems and safety aligns with Circle Optics’ strengths in real-time imaging and stitch-free technology.
Mitsubishi & Daimler – eCanter SensorCollect Project: This project’s emphasis on sensor integration and real-time data for urban logistics fits well with Circle Optics’ panoramic imaging solutions.
Polyphony Digital: Known for Gran Turismo, this Sony subsidiary could benefit from Circle Optics’ distortion-free, high-fidelity imaging for virtual simulations and training.
Takenaka Corporation: This architecture and construction firm could integrate Circle Optics’ 360-degree imaging technology into VR/AR for design and planning processes.
Light You Up Inc. (Daihatsu Motor Co., LTD): As part of Daihatsu, this organization’s focus on automotive innovation could leverage Circle Optics’ imaging for advanced vehicle systems.
Toyo Riki Engineering Co.: Specializing in engineering solutions, Toyo Riki could collaborate on integrating Circle Optics’ panoramic technology into industrial applications.
Nexco (Nippon Expressway Company Limited): Nexco’s management of expressways could utilize Circle Optics’ imaging technology for infrastructure monitoring and safety systems.
Fuji Media Tech: As a leader in media and broadcasting technology, Fuji Media Tech could benefit from Circle Optics’ panoramic imaging for immersive content creation and broadcasting innovations.
Discover the Future of Imaging with Circle Optics
At Circle Optics, we are redefining panoramic imaging with innovative, stitch-free 360° camera systems that deliver unmatched resolution and real-time performance.
Whether you’re exploring immersive training, UAV integration, autonomous vehicle applications, or infrastructure monitoring, our technology is designed to enhance your projects with precision and innovation.
Let’s Collaborate!
If our capabilities resonate with your vision, we’d love to hear from you. Contact us at info@circleoptics.com to start a conversation about how we can support your projects.



